Your CPA is rising.
We fix that.

SmileWhite

SmileWhite is the affordable alternative to Invisalign and one of the fastest-growing brands in UK history.

We’ve been with them since the beginning, two years ago.

Back then, SmileWhite had massive potential but couldn’t scale past founder-led content and a handful of customer testimonials. Their creative pipeline was a bottleneck.

We built a high-volume testing system, producing and testing hundreds of ads monthly. This drove CPA down allowing us to scale faster. Within nine months, SmileWhite we were hitting eight-figure months.

Legend London

If you work out, you know Legend London. They built their reputation on stretch denim but have since exploded into one of the UK’s fastest-growing fashion brands, targeting nine-figure annual revenue.

Legend had cycled through countless UK and USA Meta agencies – all overpromising, all underdelivering.

We started by implementing automated reporting through Supermetrics to identify which regions, products, and ads were actually driving profitable growth. The data revealed immediate wins: we cut inefficient spend and doubled down on what was working, creating instant MER improvements.

Next, we tackled rising new customer acquisition costs in key markets. By diversifying creative – different creator types (not all in great shape), varied content styles – we helped Meta’s algorithm reach fresh audiences which allowed us to scale faster and more profitably.

Mori

Babymori is an 8-figure premium baby sleep brand well known for their sustainable sleepwear made from organic cotton and bamboo.

When we started working together, Google was carrying the entire acquisition load. Meta was underperforming, and their creative output couldn’t keep pace with what the platform demands.

We built a content engine from scratch and developed a creative strategy by understanding our target demo, USP’s and competitors. By producing high-volume, diverse creative – from lo-fi content to high quality emotional storytelling – we gave Meta’s algorithm the fuel it needed.

The result: Meta transformed from an underperformer into a primary growth channel, reducing their reliance on Google and opening up entirely new customer segments at a better CPA.

Snackverse

Snackverse is the UK’s largest snackbox subscription, delivering curated snacks from a different country each month.

Despite their market position, growth on Meta had stalled. Creative fatigue set in hard – for months, nearly all sales came from just two ads. Their creative well had run dry.

We implemented our creative fatigue framework and produced hundreds of fresh ads within weeks. Performance rebounded almost immediately, letting Snackverse shift from firefighting back to scaling.

Haya Active

HAYA Active is the world’s number one modest activewear brand.

The founders are two of the best in the world when it comes to organic social – generating millions of views on Instagram and TikTok for various brands. But when it came to paid media, they didn’t have the experience.

They had a goldmine of organic content ready to be tested, but no systematic way to test what would actually convert. We implemented our creative testing framework to rapidly validate winners while cutting inefficient spend.

Today, Meta is HAYA’s core acquisition channel, powered by a continuous feed of their viral organic content.

Wolf Circus

Wolf Circus creates elevated, minimalist jewelry for the modern woman – pieces that transition seamlessly from everyday to evening.

They had beautiful brand content, but it was living on Instagram, not driving acquisition. They needed someone who could bridge the gap between aesthetics and performance – repurposing their high-quality visuals for paid without losing the brand’s edge.

We took their existing content library and reimagined it for Meta. Static ads became our weapon of choice – the product is inherently visual, and the brand aesthetic does the heavy lifting.

The result: significant growth driven almost entirely by static creative. Proof that when your product and brand are strong enough, simplicity scales.